Press & Brand Kit
Brand guidelines
How to represent Vorp Energy in print and on screen. The approved logo, colors, and type, the UI patterns the website is built from, plus the boilerplate and product imagery partners and press need to cover us accurately.
Overview
About Vorp Energy
Use the paragraph below verbatim. It is the approved company description and should match every other source we publish.
Fast facts
- Company
- Vorp Energy
- Founded
- 2012
- Headquarters
- 4774 South Hwy 191, Rexburg, ID 83440, USA
- Products
- Solar Surveillance Trailers · Solar Surveillance Tower Skid · Solar Micro Skid · Pole Mount Solar Power Kits
- Markets
- Law enforcement, government, security integrators, construction, universities, oil & gas
- Origin
- Designed & built in the USA
- Warranty
- 1 year, factory direct
- Phone
- (208) 904-0424
- sales@vorpenergy.com
- Website
- vorpenergy.com
Logo
The Vorp Energy logo
The logo is a lockup of two fixed parts: the VE symbol and the VORPENERGY wordmark. The relationship between them is set. Never redraw, re-space, or substitute either one. The wordmark may stand alone where a wide, shallow format suits it better.
Every lockup, wordmark, symbol, and tile on this page as PNG with transparent backgrounds, plus the usage rules as a text file. Need EPS or SVG vectors? Ask the team.
Primary lockup
The stacked lockup is the default. Use it wherever there is room for it, at full color on white.
Clear space
X is the height of the VE symbol. Keep a clear margin of at least ½X on every side of the lockup. No type, rule, image edge, or other logo enters that zone.
½X½X½X½XMinimum size
Below these sizes the bars of the E merge and the wordmark stops reading.
Screen120 px widePrint1 in / 25 mm wideDon't
- Recolor any part of the lockup
- Stretch, condense, or rotate it
- Add outlines, shadows, glows, or gradients
- Reduce its opacity or set it as a watermark
- Crop it or separate the symbol from the wordmark in a different arrangement
- Place it on low-contrast color or busy photography
- Re-set the wordmark in another typeface
- Pair it with a partner logo without matching clear space
Color variations
Full color is the default. Drop to one color only when the background or the print process demands it.
Wordmark alone
The VORPENERGY wordmark is approved for use without the symbol. Reach for it where the format is wide and shallow and the stacked lockup doesn't fit, such as the website header and email signatures.
Symbol
The VE symbol
The symbol may stand alone where the Vorp Energy name is already established or where the space is too small for the full lockup: favicons, avatars, app icons, and product badging.
Clear space
Standing alone, the symbol keeps a clear margin of at least ½X on all four sides, where X is the symbol's own height. Minimum size: 24 px on screen, 0.25 in / 6 mm in print.
½X½X½X½XAt small sizes
The symbol is the favicon and social avatar. Always use the symbol, never the full lockup, below 120 px.
64 pxApp icon32 pxFavicon24 pxMinimumColor
Signature colors
Vorp Blue is the brand color and lives in the symbol. Action Blue is its working partner on screen: buttons, links, and highlights. Ink carries headlines, the header, and dark sections. Use the exact values below in print and on screen.
Vorp Blue
- Hex
- #00AEEF
- RGB
- 0 · 174 · 239
- CMYK
- 100 · 27 · 0 · 6
- Pantone
- Process Cyan C (nearest)
The symbol. Accents in print.
Action Blue
- Hex
- #0089E0
- RGB
- 0 · 137 · 224
- CMYK
- 100 · 39 · 0 · 12
- Token
- --primary
Buttons, links, icons, focus rings, eyebrows.
Ink
- Hex
- #0A0E14
- RGB
- 10 · 14 · 20
- CMYK
- 50 · 30 · 0 · 92
- Token
- --brand-ink
Headlines, header, footer, dark sections, button hover.
Vorp Gray
- Hex
- #5A5959
- RGB
- 90 · 89 · 89
- CMYK
- 0 · 1 · 1 · 65
- Pantone
- Cool Gray 10 C (nearest)
"VORP" in the wordmark.
Silver
- Hex
- #A1A1A1
- RGB
- 161 · 161 · 161
- CMYK
- 0 · 0 · 0 · 37
- Pantone
- Cool Gray 6 C (nearest)
"ENERGY" in the wordmark.
Paper
- Hex
- #FFFFFF
- RGB
- 255 · 255 · 255
- Text on it
- #3D3D3D body · #0A0E14 headings
Page background. Body text is Graphite 600, never pure black.
Brand palettes
The tints and shades the website and product UI are built from. Supporting roles only. They never replace the signature colors.
Blue
Graphite
Status colors used sparingly in UI: success #5FB737, warning #F5C518, error #DC2626. Never use them decoratively.
Typography
Type system
Two typefaces carry everything: Barlow Condensed for display, Inter for body and UI. Nothing else is used in Vorp Energy material. Both are free from Google Fonts.
Primary · Display
Barlow Condensed
Headlines, hero statements, section titles, prices, and buttons. Always set in uppercase. Never used for running copy. Google Fonts.
Built to Last.
Built in America.
Secondary · Body
Inter
Body copy, navigation, eyebrows, form fields, tables, and captions. Sentence case. Google Fonts.
Type usage
The exact specification behind every level on vorpenergy.com. Display sizes are fluid: the clamp range is the minimum and maximum.
| Level | Spec | Example |
|---|---|---|
| Page title | Barlow Condensed Bold · uppercase clamp(2.25rem · 4.5rem) / 1.05 | Brand guidelines |
| Section heading | Barlow Condensed Bold · uppercase clamp(1.875rem · 3rem) / 1.1 | Four solutions. One mission. |
| Subheading | Barlow Condensed SemiBold · uppercase 1.375rem / 1.2 | Power where the grid doesn't reach |
| Eyebrow / label | Inter SemiBold · uppercase 0.75rem · 0.18em tracking | Solar-powered surveillance |
| Body | Inter Regular 1rem / 1.625 · #3D3D3D | Every unit ships fully autonomous with battery backup for 24/7 operation. |
| Caption | Inter Regular 0.875rem / 1.5 · #515151 | Rexburg, Idaho. Made in the USA since 2012. |
| Button | Barlow Condensed SemiBold · uppercase 0.95rem · 0.08em tracking | Order now |
UI elements
Website components
The building blocks every page on vorpenergy.com shares. New pages, landing pages, and configurators reuse these exactly so the site always reads as one product.
Buttons
Primary is Action Blue and turns Ink on hover. Secondary is white with a Graphite 200 border that turns Ink on hover. Corners are almost square (2 px). Labels are Barlow Condensed uppercase.
- Primary
- bg #0089E0 · text #FFF · hover bg #0A0E14
- Secondary
- bg #FFF · text #0A0E14 · border 1.5px #D4D4D4 · hover border #0A0E14
- Shape
- padding .7rem 1.15rem · radius .125rem · min-width 8.5rem
- Label
- Barlow Condensed 600 · .95rem · uppercase · tracking .08em
Product card
Photo on top, uppercase display title, one-line description, Barlow Condensed price, then the primary and secondary buttons side by side.
Solar Surveillance Trailers
Rapid-deploy mobile surveillance with 21-ft telescopic mast and 400–3,200 W solar capacity.
Surfaces & radius
- Card radius
- .5rem (--radius)
- Button radius
- .125rem
- Border
- 1px #E0E0E0
- Muted surface
- #F5F5F5
- Dark section
- bg #0A0E14 · body text #8B9AB0 · headings #FFF
- Header
- transparent over hero, Ink on scroll · white reverse logo · 2.25–2.5rem tall
Shadows & motion
- Soft
- 0 2px 8px -2px rgb(0 0 0/.08)
- Medium
- 0 4px 16px -4px rgb(0 0 0/.12), 0 2px 4px -1px rgb(0 0 0/.06)
- Large
- 0 12px 32px -8px rgb(0 0 0/.18), 0 4px 12px -2px rgb(0 0 0/.08)
- Elegant
- 0 20px 48px -12px hsl(195 100% 44%/.3)
- Transition
- all .4s cubic-bezier(.4,0,.2,1) · buttons .13s
- Hero gradient
- 135deg hsl(195 100% 44%) → hsl(195 85% 35%) → hsl(0 0% 18%)
Photography
Product imagery
Approved product photography, cleared for editorial and partner use with a Vorp Energy credit. Click any image to download it.
Solar Surveillance Trailer
Solar Surveillance Tower Skid
Solar Micro Skid
Pole Mount Solar Power Kit
In the field
Deployment photography shows the product doing its job: on a job site, in a parking lot, on a perimeter. Real sites, real light, no heavy grading.
Don't recolor, composite, or add graphics to product imagery. Higher-resolution files, additional deployment photography, and video are available on request through the contact below.
Leadership
Leadership
Approved headshots and short bios for the Vorp Energy team, for use in press coverage and partner materials.
Headshots are cleared for editorial use with a Vorp Energy credit. Do not crop tighter than shown, recolor, or composite. Bios are available on request through the contact below.
Writing style
How to write our names
Product names are set exactly as shown. When in doubt, match the boilerplate.
| Correct | Avoid | Note |
|---|---|---|
| Vorp Energy | VorpEnergy, Vorp energy, VORP ENERGY | Two words in running copy. "VORP" alone in all caps is fine in headlines ("Why VORP") and in the wordmark. |
| Solar Surveillance Trailer | solar trailer, surveillance camera trailer | Full name on first reference, then "the trailer." |
| Solar Surveillance Tower Skid | Tower-Skid, tower skid unit | "Tower Skid" on later references. |
| Solar Micro Skid | Micro-Skid, MicroSkid, mini skid | Two words. Models are MSK-400, MSK-800, MSK-1200 (caps, hyphen). |
| Pole Mount Solar Power Kit | Pole-Mount Kit, PMSK | No hyphen. "Pole Mount Kit" on later references. |
| VTAP Light Pole Power Tap | V-Tap, Vtap | All caps "VTAP." |
| Made in the USA | Made in America, American made | "Designed and built in Rexburg, Idaho" where there is room. |
| 1-year warranty | one year warranty, 1 yr warranty | Numeral, hyphen, lowercase. |
| 3,200 W · 21-ft mast | 3200w, 21 foot mast | Thousands separator, space before the unit, hyphenated compound adjectives. |
Voice
Short, direct, and confident. Lead with what the unit does, then how. Headlines are three-beat statements in uppercase display type ("Built to Watch. Built to Last. Built in America."). Body copy is plain English, no jargon, no exclamation marks, and we never oversell: say "deploy in minutes," not "revolutionary."
Contact
Talk to the team
For interviews, quotes, vector logo files, high-resolution assets, or permission to use anything on this page.
Everything in one download
All logo files on this page in PNG, plus the usage rules as a text file. Vector files are available on request.